Michael Stoffels has transformed part of the historic Zunfthaus zur Meisen in the Lindenhof Quarter, Zürich, into a state-of-the-art designer optical boutique.
Michael Stoffels opened his eponymous store in November 2018, replacing the well-known store on Storchengasse which had been run by the family in this location since 1983. The new prestigious boutique is located in the Zunfthaus zur Meisen, an historic 18th century building celebrated for its Grand Guild Hall and its exceptional central position overlooking the river Limmat. The interior of the shop merges contemporary and traditional features with striking colours and an artistic style with elegant, one-off pieces of furniture and art works.
Stoffels, who created the interior design for the store with Jaqueline van Maren, architect and interior designer, said the aim was to open a hip optical store in the very traditional historic setting, with a unique experience compared to other stores and an open and appealing outlook for young people. “We wanted to attract attention in a well-known location,” he added, “where thousands of people walk by every day. The brilliant colours are inspired by Yves Saint Laurent and his love for Marrakech, and the vibrant “Blumlihalle” (hall of little flowers) in Zurich, painted by Augusto Giacometti, nephew of the famous Swiss sculptor.” The exotic interior and its elegant furnishings create a setting that is more like a luxury living room than an optical retail space.
The shop has opened with a selection of handpicked niche collections which include Eyevan, Lucas de Stael, Retro Specs, Moscot, Carin and ‘Stoffels Own’ collection which is handmade in Switzerland.